AC Hotel by Marriott

BRR collaborated with the team at True North Hotel Group on this five-story, ground up hotel project located in the downtown area of Tuscaloosa, AL. At the beginning of the design process, the client came to us with the goal to serve two different client types simultaneously while staying true to their brand standards.

The two types of clients include alumni and guests coming to visit the University of Alabama for games and events and the other being international executives who come to visit the local Mercedes-Benz plant. The AC Hotels brand provides a serene, modern design, accented with a distinct European aesthetic to deliver a luxurious and peaceful experience. The minimalistic, tone-on-tone color scheme provides a calming backdrop for the custom artwork to become the focal point.