Gregorys Coffee

Gregorys Coffee sought BRR’s assistance to grow their brand outside of the Northeast United States and expand to locations nationwide. The New York-based coffee company’s new kiosks and cafes will be found in Simon Property Group malls throughout the Midwest and the West coast. Coffee enthusiasts in these areas will experience a fresh new option with innovative drinks and grab-and-go food options.

New locations focus on the brand’s trademark mixture of warm foliage and dark textiles for a balance of natural and minimalist elements. The design fixtures combine black matte and glossy subway tiles, natural colors and wood tones, and vibrant plant life for a pop of color.

BRR integrated the Gregorys Coffee brand style into their permit drawings and collaborated with the client to determine equipment placement. Knowing where these machines would be housed helped determine maximum functionality within a compact kiosk, which can feature limited square footage. BRR worked efficiently to match the client’s growth into both kiosks and café locations nationwide.