Love's Travel Stop

Love’s Travel Stop in Rolla, Missouri underwent a complete remodel for the launch of the client’s new prototype, including all new finishes installed throughout the sales floor, restrooms, showers and more. In addition to the adjacent fast-food location, the 7,700-square-foot c-store offers gas and diesel fuel and features Love’s new Mobile To Go area, which offers tech and travel items that customers may need between stops.

The BRR team updated the original, neutral-tone interior walls to grey brick with an accent of the client’s signature yellow along the upper wall and ceiling. BRR removed the existing ceiling and raised the height to provide an open feel. The team added new cove and accent lighting throughout the sales floor to brighten the space and highlight areas of significance.

The exterior materials were changed to align with Love’s new brand colors and textures, along with the addition of an entrance tower that features Love’s signature sign. Additionally, a Love’s echo heart was mounted near the entrance to support customer recognition.

BRR and Love’s first collaborated in 2019 and after more than 125 projects, the teams continue to work together to execute and improve the Love’s environment nationwide.